Under this agreement, TORSAB and HLITOA will engage in a range of activities, including organizing familiarization trips, workshops, and business-to-business meetings to boost tourism to Palestine from Turkey. The parties also plan to work on regional programs to attract international visitors interested in traveling to both Turkey and Palestine during the same trip. Additionally, they will facilitate the exchange of influencers and media visits to promote Palestine, develop new tourism areas, encourage the sharing of information and statistics, and promote social responsibility projects to strengthen relations. This MoU signifies a significant step forward in enhancing cultural and economic ties between Turkey and Palestine while promoting tourism in the region.

At the heart of this collaboration lies the potential to elevate the Holy Land’s profile as a must-visit destination. By forging strong ties with Italy, a country steeped in history and culture, Palestinian incoming tourism stands to gain a substantial boost. The synergy between these two regions holds the promise of attracting more visitors to the Holy Land, capitalizing on the unique cultural and historical treasures it has to offer.

The forthcoming World Expo 2030, which will be determined by the Member States of the Bureau International des Expositions (BIE) through a democratic one-country, one-vote process, represents a platform where Italy’s bid is particularly significant. This collaboration signifies more than just the pursuit of hosting rights; it is a vehicle for strengthening global awareness of the Holy Land as a tourist hotspot.