HLITOA. Our core Values. Our Beliefs.

Improve services, increase tourism awareness, and coordinate with other stakeholders in Palestine’s tourism industry.

Promote sustainable tourism development in Palestine while preserving cultural and natural resources.

Position Palestine as a unique and lasting tourist destination.

Support and strengthen Palestinian tour operators and represent the sector at both regional and international levels.

Assist in developing Palestine’s tourism infrastructure and encourage public-private partnerships in advancing the tourism sector

Develop Palestinian skills and talent in the field of incoming tourism through targeted training programs.

Welcome to the Holy Land Incoming Tour Operators Association (HLITOA), a leading representative of Palestinian tour operators! Founded in 2005, HLITOA aims to improve services, increase tourism awareness, and coordinate with other stakeholders in Palestine’s tourism industry. Our membership includes 45 legally registered Palestinian tour operators, representing 90% of the market.

HLITOA’s mission is to promote sustainable tourism development in Palestine while preserving cultural and natural resources. We strive to position Palestine as a unique and lasting tourist destination, while promoting responsible tourism practices and fostering public-private partnerships.

Our primary goals are to support and strengthen Palestinian tour operators, represent the sector at both regional and international levels, contribute to the development of the Palestinian tourism sector, assist in developing Palestine’s tourism infrastructure, encourage public-private partnerships in advancing the tourism sector, encourage new investments in Palestinian tourism infrastructure, and develop Palestinian skills and talent in the field of incoming tourism through targeted training programs.

HLITOA’s membership brings together the collective experience and innovation of leading Palestinian tour operators, along with a global network of contacts and human capital, to improve the experience of incoming tourism to the Holy Land.

We are proud to contribute to the sustainable development of Palestine’s tourism industry, and we invite you to explore the unique and rich cultural heritage of the Holy Land with HLITOA as your trusted guide.